National Student Advertising Competition 2024

Tide: Cold is Just Better

I was part of George Fox’s 2024 NASC design team. The objective was to create an advertising campaign for the laundry brand Tide. Our campaign’s slogan “Cold is Just Better” is a continuation of Tide’s existing campaign “Turn to Cold”. Our target demographic was Gen-Z washers and the goal of our campaign was to convince a younger audience that washing on cold with Tide is the most effective way to do laundry. In addition to ideation, I personally created print ads for Tide Thrift, in store pop-ups, as well as assets for the “Tide Tent”. This included the tent, laundry hamper, and “Tide water” design.